About me
I started building websites at 14. More than two decades later, I combine that early technical curiosity with senior-level experience in digital marketing, programmatic media, creative development and growth.
Today I’m a Senior Digital Marketing Manager at The Trade Desk, working full-time across programmatic advertising, paid social, paid search and growth marketing, while taking on selected independent projects where appropriate. Between 2020 and 2024 I also took on independent client and project work alongside my professional career, designing and building websites and brands for small businesses.
I like joining the parts that usually sit in separate teams: strategy, creative, technical implementation, automation and performance. It means fewer hand-offs, and decisions made with the data in front of them.
A career across travel, technology and adtech — moving from design and development into marketing leadership.
Current role
The Trade Desk
August 2022 — Present · London, United Kingdom
Leading EMEA digital marketing across programmatic, paid social and paid search, with a focus on growth marketing and measurable performance. Promoted to Senior Digital Marketing Manager in October 2023.
Floww
October 2021 — July 2022 · Greater London
Co-ordinated, designed and executed digital marketing campaigns across paid and organic channels for the Floww corporate website, supplying a continuous stream of marketing qualified leads to the sales team and hand-coding user engagement emails for the platform.
Cyplon Holidays
March 2014 — September 2021 · London, United Kingdom
Marketing, design and front and back end development for an independent luxury tour operator, working across Adobe Creative Cloud, JavaScript and jQuery.
Preston Travel Group
January 2010 — February 2014
Managing and co-ordinating campaigns and exhibitions within the sales and marketing team, increasing marketing operations and sales productivity.
2020 — 2024
Alongside my professional career I took on independent client and project work between 2020 and 2024: websites, branding, brochures and marketing campaigns for small businesses and start-ups, delivered end to end from concept through to launch.
Grouped by how the work actually happens, with an honest note on depth of experience.
Designing and hand-building websites, landing pages and email.
Web design and development
20+ years
Graphic and email design
15+ years
JavaScript and web applications
Extensive hands-on experience
Conversion-focused landing pages and user journeys
Over a decade
Planning, buying and optimising campaigns across paid and organic channels.
Digital marketing and campaign management
15+ years
Programmatic advertising and media buying
Since 2022
Paid social and paid search
10+ years
SEO and performance marketing
10+ years
Removing manual work and keeping pace with how people search today.
Marketing automation and email development
Over a decade
AI-assisted marketing and workflow automation
Current focus
AIO (AI Optimisation) and AEO (Answer Engine Optimisation)
Current area of practice
Data-informed planning and reporting
Over a decade
Playing 5-a-side twice a week is how I unwind, socialise and keep fit. I've played since I was four and intend to keep going for as long as my legs allow.
I've travelled to 12 countries across 4 continents. The United Arab Emirates is my favourite — Dubai remains my ultimate holiday destination.
I have a Tabby / Bengal cat named Mikki, born 1st March 2020. He's the size of a mini panther with the temperament of a saint.
I'm a huge advocate of personal progression. YouTube, LinkedIn Learning and Udemy make it easier than ever to keep levelling up.
I take on a small number of independent projects and collaborations. Tell me what you need and I’ll give you an honest view on whether I can help.
