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Social Media Marketing for B2B and B2C Brands

Paid and organic social that's planned with data and judged on results. I've run campaigns for both B2B and B2C brands, across LinkedIn, Meta, Instagram, TikTok and beyond, with the strategy built around whether your customers are businesses or consumers.

Reach your audience

Example post

EExample Studio2 hours ago

Your next customer is scrolling

1,2844619

Alex Love this

Sam How do I book?

Build an audience that knows you

Instagram

Reels, Stories and carousels that show off your work.

What you can expect from social media marketing

Strategy for B2B and B2C

A B2B audience on LinkedIn and a B2C audience on Instagram or TikTok behave differently, so the strategy, tone and platform mix are built around your actual customer instead of a template.

Find out more

Built around your customer

Example

EExample SoftwarePost on LinkedIn

Three questions to ask before you renew a software contract. We've put them on a one-page checklist.

The renewal checklistPDF guide

Audience
Operations directors choosing new software
Platform mix
  • LinkedIn
  • YouTube
  • X
Tone
Practical and expert
Campaign goal
Start conversations with the people who sign off the budget

Platform experience

Campaigns and content built for the platforms your audience actually uses, for both B2B and B2C brands.

LinkedIn
Meta
Instagram
Facebook
TikTok
X
YouTube
Pinterest

How a social media campaign works

  1. Step 1

    Strategy

    Understanding your audience, goals and competitors, and whether the approach needs to speak B2B or B2C, because the two rarely work the same way.

  2. Step 2

    Plan

    A content calendar and media plan across the right platforms, with paid and organic working together rather than in isolation.

  3. Step 3

    Create & launch

    Creative, copy and campaign setup built for each platform's format, instead of one asset stretched across every channel.

  4. Step 4

    Optimise & report

    Ongoing management with plain-English reporting on what's actually working, and budget shifted toward it.

From the blog

Further reading

Organic vs Paid Social Media: Which Is Better for Your Business?

Organic and paid social do different jobs. Here's a clear-eyed comparison to help decide where your time and budget are actually best spent.

Read the article

Google Ads or SEO? You're Asking the Wrong Question

Paid search and SEO solve different problems on different timelines. Here's how to decide which one deserves your budget first.

Read the article

Common questions

Yes. I work with both B2B and B2C businesses, but the approach isn’t the same. I’ll build the strategy around your audience, buying journey, goals and the platforms where your customers are actually active.

Ready to turn followers into customers?

Tell me about your brand, your audience and what "working" would look like, and I'll come back with an honest recommendation on platforms, budget and approach.

Start a project