Strategy for B2B and B2C
A B2B audience on LinkedIn and a B2C audience on Instagram or TikTok behave differently — the strategy, tone and platform mix are built around your actual customer, not a template.
Service
Social Media Marketing
Paid and organic social that's planned with data and judged on results. I've run campaigns for both B2B and B2C brands, across LinkedIn, Meta, Instagram, TikTok and beyond — with the strategy built around whichever one your customers actually are.
What's included
Paid social, search & programmatic
Targeted campaigns across paid social, paid search and programmatic media, planned with data and optimised on what the numbers show, not gut feel.
Organic content & community
Content that fits how each platform is actually used, plus the day-to-day replies, comments and messages that keep a following engaged.
Cross-platform planning
LinkedIn, Meta, Instagram, TikTok, X, YouTube and Pinterest each reward different formats — campaigns are planned per platform, not copy-pasted across all of them.
Content calendars & creative
A planned calendar and the creative to fill it, so posting stays consistent instead of reactive.
Data-informed reporting
Plain-English reporting on what actually worked, with budget and effort shifted toward it — not vanity metrics for their own sake.
Platform experience
Campaigns and content built for the platforms your audience actually uses — for both B2B and B2C brands.
LinkedIn
Meta
Instagram
Facebook
TikTok
X
YouTube
Pinterest
How it works
Strategy
Understanding your audience, goals and competitors, and whether the approach needs to speak B2B or B2C — the two rarely work the same way.
Plan
A content calendar and media plan across the right platforms, with paid and organic working together rather than in isolation.
Create & launch
Creative, copy and campaign setup built for each platform's format — not one asset stretched across every channel.
Optimise & report
Ongoing management with plain-English reporting on what's actually working, and budget shifted toward it.
Common questions
Ready to turn followers into customers?
Tell me about your brand, your audience and what "working" would look like, and I'll come back with an honest recommendation on platforms, budget and approach.