Organic vs Paid Social Media: Which Is Better for Your Business?
Organic and paid social do different jobs. Here's a clear-eyed comparison to help decide where your time and budget are actually best spent.
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Paid and organic social that's planned with data and judged on results. I've run campaigns for both B2B and B2C brands, across LinkedIn, Meta, Instagram, TikTok and beyond, with the strategy built around whether your customers are businesses or consumers.
Reach your audience
Example post
Your next customer is scrolling
Alex Love this
Sam How do I book?
Build an audience that knows you
Reels, Stories and carousels that show off your work.
A B2B audience on LinkedIn and a B2C audience on Instagram or TikTok behave differently, so the strategy, tone and platform mix are built around your actual customer instead of a template.
Find out moreBuilt around your customer
Example
Three questions to ask before you renew a software contract. We've put them on a one-page checklist.
The renewal checklistPDF guide
From bare walls to the first cup of tea
Campaigns and content built for the platforms your audience actually uses, for both B2B and B2C brands.
Step 1
Understanding your audience, goals and competitors, and whether the approach needs to speak B2B or B2C, because the two rarely work the same way.
Step 2
A content calendar and media plan across the right platforms, with paid and organic working together rather than in isolation.
Step 3
Creative, copy and campaign setup built for each platform's format, instead of one asset stretched across every channel.
Step 4
Ongoing management with plain-English reporting on what's actually working, and budget shifted toward it.
From the blog
Organic and paid social do different jobs. Here's a clear-eyed comparison to help decide where your time and budget are actually best spent.
Read the articlePaid search and SEO solve different problems on different timelines. Here's how to decide which one deserves your budget first.
Read the articleYes. I work with both B2B and B2C businesses, but the approach isn’t the same. I’ll build the strategy around your audience, buying journey, goals and the platforms where your customers are actually active.
Tell me about your brand, your audience and what "working" would look like, and I'll come back with an honest recommendation on platforms, budget and approach.
Start a project