Strategy for B2B and B2C
A B2B nurture sequence and a B2C abandoned-cart flow solve completely different problems — segmentation and messaging are built around your actual audience, not a generic template.
Service
Email Marketing
Emails people actually open, triggered by what they do rather than a blast to the whole list. I build templates and automated journeys for B2B nurture sequences and B2C lifecycle campaigns alike, with the data to show what's converting.
What's included
Automation & journeys
Welcome series, abandoned cart, re-engagement and lifecycle flows, triggered by what someone does on your site or in your product, not a fixed calendar date.
Hand-built templates
Templates built and tested to render properly across inboxes and devices, not stretched from a drag-and-drop builder that fights you on the details.
List segmentation
Splitting a list by behaviour, lifecycle stage or purchase history so each send is relevant to the person receiving it, not everyone at once.
Copy & subject lines
Subject lines, preview text and body copy written to earn the open and the click, not just fill the send.
Deliverability & reporting
Open, click and conversion tracking, plus the SPF, DKIM and DMARC setup that keeps mail out of spam in the first place.
How it works
Strategy
Understanding your audience and lifecycle — a B2B nurture sequence and a B2C abandoned-cart flow solve different problems, so segmentation and triggers are built around the one you actually need.
Build
Templates and the automation logic behind them: welcome series, abandoned cart, re-engagement or a lifecycle journey, built to trigger on what someone actually does.
Test & launch
Inbox rendering checks across clients and devices, plus the technical setup — SPF, DKIM, DMARC — that keeps mail out of spam before anything goes live.
Optimise & report
Open, click and conversion tracking, with plain-English reporting on what's converting and budget or effort shifted toward it.
Common questions
Ready to make every email count?
Tell me about your audience, your current setup and what "working" would look like, and I'll come back with an honest recommendation on approach, platform and cost.