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Web Design & Development · 2026

Woodcraft Shutters

A modern, conversion-focused website for Woodcraft Shutters, showcasing made-to-measure shutters across Essex, Hertfordshire and London, with a strong focus on enquiries, local SEO and an easy-to-use customer journey.

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The project

Project overview

Woodcraft Shutters' previous WordPress website had been offline for months due to a technical error. I recovered the existing content and rebuilt the entire website from the ground up, giving the business a modern, responsive website built on current technology.

Alongside the new website, I developed a custom CMS that puts Woodcraft Shutters in control of their own content. They can now update their website themselves without needing to rely on a developer or designer for everyday changes.

Our role

Website recovery and content migration Website strategy and UX/UI design Full website redesign and development Custom CMS development SEO and content structure Responsive and mobile-first development

  • Recovered the website content from a broken WordPress installation
  • Rebuilt the website using modern web technology
  • Replaced the unreliable WordPress setup with a custom CMS
  • Gave the client full control over website content and pages
  • Created a modern responsive experience across desktop, tablet and mobile
  • Re-established a fully functional website after months offline

Screens

Eight views of the build

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Key features

What went into the work

  • Website recovery and content migration

  • Complete website redesign and rebuild

  • Custom CMS development

  • Conversion-focused UX/UI

  • Dedicated shutter style pages

  • Local SEO and service-area content

  • Responsive mobile-first design

  • Performance and technical optimisation

Technology used

Tools & technology

Next.jsReactTypeScriptTailwind CSSSupabaseResponsive DesignCMSSEOLocal SEOCustom ComponentsOptimised ImagesMobile-First Development

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