A spreadsheet of the searches grouped by topic and matched to pages, plus a short written plan of what to do first.

Can you write the pages too?

Yes. I can write or improve the pages the research points to, or hand the plan to whoever writes your content.

Is keyword research still useful with AI search?

Yes. The questions people type into Google are often the same ones they ask ChatGPT or Google's AI Overviews, so knowing them helps you write pages that answer them clearly.

SEO

Keyword Research That Shapes Your Pages

Your customers rarely search in the words you'd use for your own services. I find the searches they make, group them by what the person wants and match each group to a page on your site, or to a page you should add.

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Searches matched to pages

Example: a local plumber

2 searches with no page to answer them, so those pages go on the plan.

What you can expect from keyword research

Searches from real data

Search volumes and difficulty from tools such as Ahrefs and Moz, plus the searches already bringing people to your site in Search Console.

Grouped by intent

Searches sorted by what the person wants, such as comparing options, finding a local business or getting a price.

Local searches included

Town and area searches, and "near me" searches, for businesses that serve customers in particular places.

Mapped to your pages

Each group of searches matched to one page, so your pages don't end up competing with each other.

Gaps you can fill

Searches with no matching page on your site, listed as new pages or articles worth writing.

A realistic shortlist

The searches worth targeting first, weighed by how many people search, how competitive they are and how likely they are to lead to an enquiry.

How a keyword research project works

Step 1
Understand the business
We talk through what you sell, who buys it and where, so the research starts from your real customers.
Step 2
Gather the searches
I pull search data from keyword tools, your Search Console and the sites that rank for your services.
Step 3
Group and map
The searches are grouped by intent and matched to existing pages or to new pages you could add.
Step 4
Plan the pages
You get a spreadsheet of the groups and a short plan of which pages to create or improve first.