How often will I get a report?

Monthly suits most businesses, because search data moves slowly. We'll agree a schedule that fits how you work.

Do I need Google Analytics?

It's the most common choice and it's what I usually set up. If you use another analytics tool, I can work with that instead.

Can you track phone calls from search?

Clicks on your phone number can be tracked on your site and in your Google Business Profile. Tracking full calls needs a call tracking service, which I can advise on.

SEO

SEO Measurement and Plain-English Reporting

SEO work is only worth doing if you can see what it's achieving. I set up Search Console and analytics properly, track the enquiries that come from search and send reports that explain what changed and what to do next.

Start an SEO project

What the report shows

Example shape, no real figures

Which searches you appear for, and how high, month by month.

What you can expect from SEO reporting

Search Console set up

Google Search Console and Bing Webmaster Tools verified, with your sitemap submitted and alerts reaching the right person.

Analytics that count enquiries

Google Analytics 4 tracking form sends, calls and bookings, set up with the right consent, so search traffic can be tied to enquiries.

Rankings for the searches that matter

Positions tracked for an agreed list of searches, rather than a long list that doesn't relate to your business.

Reports in plain English

A short report on clicks, positions and enquiries from search, with what changed and why it matters.

What to do next

Each report ends with recommendations, based on which pages and searches are gaining or losing ground.

Your data, your accounts

Everything is set up in accounts you own, so you keep access to your data whoever works on your site.

How SEO reporting is set up

Step 1
Check what's in place
I review your existing Search Console, analytics and tracking, and note what's missing or misconfigured.
Step 2
Set up tracking
I verify the search tools, set up enquiry tracking in GA4 and agree the searches we'll track.
Step 3
Set a baseline
We record where things stand today, so later reports can show real change.
Step 4
Report regularly
You get reports on an agreed schedule, with a plain-English summary and recommendations each time.

Common questions

Setup is usually a one-off piece of work, and regular reporting depends on how often you'd like it and what's included. I'll agree a clear scope and price with you before work begins.