Page titles and descriptions
A title and meta description written for each page, around the searches it targets, so your listing stands out in the results.
SEO
On-Page SEO Optimisation, Page by Page
Each page needs to tell search engines clearly what it's about and who it's for. I work through your pages one by one, tightening the titles, headings, links and markup so each page has the best chance with the searches it should rank for.
The parts of a page
Example page
In Google
yourbusiness.co.uk › boiler-repairs
Boiler Repairs in Hertford | Your BusinessGas Safe engineers for boiler repairs across Hertford. Call for a clear price and a time that suits you.On your page
Boiler repairs in HertfordWhat we can fixSee our new boiler costs{ "@type": "Plumber" }
The link people click in Google. It says what the page is about.
What you can expect from on-page optimisation
Headings and wording
A clear main heading, logical subheadings and wording that answers the question the visitor arrived with.
Internal links
Links between related pages, with descriptive wording, so visitors and search engines can find your important pages.
Image descriptions
Alt text written for each meaningful image, which helps search engines and people using screen readers.
Structured data
Schema markup for your business, services, FAQs and articles, so search results and AI answers can show the right details.
Changes tracked
A record of what changed on each page and when, so its effect on clicks can be checked in Search Console.
How on-page optimisation works
Step 1
Choose the pages
We start with the pages that matter most to your business and the searches each one should rank for.
Step 2
Review each page
I check the title, description, headings, wording, links, images and markup against those searches.
Step 3
Make the changes
I make the changes in your site's editing area or code, or give your team a page-by-page list.
Step 4
Track the results
I watch clicks and positions in Search Console for each page and adjust where a page isn't improving.
Common questions
It depends on how many pages are involved and whether I'm making the changes as well. I'll agree a clear scope and price with you before work begins.
Want your pages working harder in search?
Send me your website address and the searches you'd like to be found for, and I'll tell you which pages I'd start with.
Start a project