Will a new website guarantee better rankings?

No one can promise rankings, because they also depend on your content, your competitors and how long your site has been around. A well-built site removes the technical problems that hold pages back.

Will I lose my rankings if I replace my old website?

Not if the move is planned. I map your old addresses to the new pages and set up redirects, so the value your old pages have built up carries across.

Do you optimise for AI search too?

Yes. Clear structure, structured data and pages that answer real questions help AI tools such as ChatGPT and Google's AI Overviews understand and quote your site.

Web Design & Development

Web Pages Built to Be Found in Search

SEO is easier to get right while a site is being built than to add afterwards. Every page I build has a clear structure, loads quickly and carries the details search engines and AI tools use to understand it.

Start a website project

Built into every page

From the first build

What you can expect from optimised pages

Fast loading pages

Lean code, properly sized images and modern hosting, aimed at good Core Web Vitals scores on phones as well as desktops.

A clear heading structure

One main heading per page and sensible subheadings, so search engines and readers can follow what each section covers.

Page titles and descriptions

A title and description written for each page, editable in the CMS, so your listings in search results read well.

Structured data

Schema markup for your business, services, reviews and articles where it applies, which helps Google and AI tools read the page correctly.

Sitemap and redirects

An up-to-date sitemap for Google, and redirects from old addresses when a site is rebuilt, so existing rankings aren't thrown away.

Search Console and analytics

Google Search Console and analytics set up at launch, so you can see how people find the site from day one.

How SEO is built into a new website

Step 1
Research
I look at what your customers search for and, if you have a site already, which pages bring in visitors now.
Step 2
Plan the pages
Each important search topic gets a page that answers it, with addresses and headings planned around it.
Step 3
Build it in
Speed, headings, page titles, structured data and the sitemap are part of the build, checked page by page.
Step 4
Launch and monitor
Redirects go live with the new site, the sitemap is sent to Google and I watch Search Console for errors in the weeks after launch.