Navigation that makes sense
Menus named in the words your customers use, with the pages people look for most only a click or two away.
Web Design & Development
A visitor decides quickly whether a site is worth their time. I design pages that make it obvious what you do, where to find things and how to get in touch, so fewer people leave without doing anything.
What makes a site easy to use
Example page
A short menu, using the words your customers use.
Menus named in the words your customers use, with the pages people look for most only a click or two away.
Each page ends with one obvious action, such as calling, booking or sending an enquiry, placed where people look for it.
Short paragraphs, clear headings and text large enough to read comfortably on a phone, with strong contrast against the background.
Keyboard navigation, image descriptions and readable colours, built with accessibility guidelines in mind so more people can use the site.
Only the fields you need, clear error messages and a confirmation once it's sent, so enquiries don't get abandoned halfway.
Reviews, real photos and contact details shown where a visitor is deciding whether to get in touch.
Step 1
We talk through your customers, the questions they arrive with and what you'd like them to do next.
Step 2
I map the pages and menus around those questions, so the important answers are easy to find.
Step 3
You review designs of the key pages, and we adjust wording and layout until the next step is obvious on each one.
Step 4
The site is built and checked for readability, keyboard use and form behaviour on phones and desktops before launch.
Often it's because visitors can't quickly tell what you offer, where you work or how to get in touch, or the contact form asks for too much. I'll look at your site and point out where people are likely to drop off.
Send me your website address and tell me what you'd like visitors to do, and I'll come back with the changes I'd make first.
Start a project