Hand-Built Email Templates

It depends on what's involved: how many layouts you need, how many content blocks each has and which platform it's going on. I'll agree a clear scope and price with you before work begins.

When the layout matters, when your emails keep breaking in certain inboxes or when you'll use the template for a long time. Code from drag-and-drop builders can get heavy, and Gmail clips an email once its HTML passes about 102KB. For a simple plain email, a builder may be all you need, and I'll tell you if that's the case.

Close, though rarely identical, because each email client supports different code. I aim for an email that reads well and looks on-brand in all of them, with sensible fallbacks. Classic Outlook on Windows, for example, ignores rounded corners set in CSS.

The main ones, including Gmail, Apple Mail and Outlook on desktop and phone. If your platform shows which email clients your subscribers use, I'll prioritise those.

Yes. I mark which areas can be edited, and your team can change the words, images and links while the layout stays intact. Platforms such as Klaviyo, Mailchimp, HubSpot and Marketo each handle this in their own way, and I'll set it up to suit yours.