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Social Media Marketing

Social Media Content Calendars and Creative

I plan a content calendar for your social media and make the creative to fill it, so you always know what's going out and when. Your posting stays consistent, even in the weeks when you're too busy to think about it.

A month planned ahead

Example month

  • How-to
  • Customer work
  • Behind the scenes
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Tue 2 / Carousel / Instagram

Five things to measure before you plan a kitchen

How-to

What you can expect from a content calendar

A calendar you can read at a glance

Dates, platforms, formats, captions and links for every post, in one place your team can open and comment on.

A planned mix of content

A balance of helpful posts, behind-the-scenes content, customer work and promotion, so your feed doesn't turn into one long sales pitch.

Your important dates built in

Launches, events, busy seasons and relevant awareness days planned early, with time to prepare for them.

Creative to fill it

Graphics, carousels, short videos and captions in the right size for each platform, using your brand's fonts and colours.

Templates you can reuse

Branded templates for your regular post types, so new posts look consistent and take less time to make.

Posts ready to schedule

Approved posts can be loaded into a scheduling tool, so they go out on time without anyone having to remember.

How a content calendar is put together

  1. Step 1

    Goals and key dates

    We go through what you want social media to do and the dates coming up, such as launches, events and seasonal peaks.

  2. Step 2

    Themes and rhythm

    I set the content themes, how often to post and which formats to use on each platform, at a pace you can keep up.

  3. Step 3

    Calendar and creative

    I fill the calendar with post ideas and captions for you to check, then design the graphics and edit the videos.

  4. Step 4

    Approve and schedule

    You approve the posts or ask for changes, and they're scheduled. I then use what performed well to shape the next calendar.

Common questions

A month at a time suits most businesses, with a rougher view of key dates for the months after. That leaves time to prepare the creative while the plan is still fresh.

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Want your posting planned ahead?

Tell me which platforms you use, how often you'd like to post and what's coming up, and I'll come back with an honest recommendation and a clear quote.

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