How often will I get a report?

We'd agree the timing at the start. A busy campaign may need checking more often than a steady one.

Can you report on campaigns you didn't set up?

Yes, as long as I can get access to the accounts. I'd start by checking the tracking, because every number after that depends on it.

What do you need from me?

Access to your ad accounts, social accounts and website analytics, and a sense of what an enquiry or sale is worth to you. If you're not sure of that yet, we can work it out together.

How much does social media reporting cost?

It depends on what's involved, such as how many platforms and campaigns are covered and how often you want a report. We agree a clear scope and price before work begins. Advertising budgets are separate.

Social Media Marketing

Data-Informed Social Media Reporting

I report in plain English on what actually worked and what I'd do next. Budget and effort then move towards whatever is bringing in customers, and likes and follower counts stay as supporting detail.

Start a reporting project

What worked, and what's next

Example

Budget split evenly, to see what works.

What you can expect from social media reporting

Measures tied to your goals

We agree the numbers that matter to your business before the campaign starts, such as enquiries, sales or cost per lead.

Plain-English summaries

A short written summary of what happened and why it matters, with each campaign explained in a sentence or two.

Tracking that's been checked

A check that your pixels, tags and goals are recording properly before any number goes in a report.

Clear recommendations

What to stop, what to carry on with and what to try next, with budget and effort moved towards what's working.

One view across platforms

Results from each platform in one report, using the same measures where possible, with a note wherever platforms count things differently.

Honesty about the gaps

Platforms can each claim credit for the same sale, and privacy settings hide some activity. I'll tell you how confident I am in each finding.

How social media reporting works

Step 1
Agree what counts
We settle what success looks like for your business and which numbers will show it.
Step 2
Check the tracking
I go through your ad accounts, analytics and conversion tracking, and fix or flag anything that's recording incorrectly.
Step 3
Report
At an interval we've agreed, you get a short report with the results for each campaign and a plain-English explanation of what they mean.
Step 4
Act on it
We agree what to change, then I move budget and effort towards what's working and check in the next report whether the change helped.

Common questions

Numbers that look good but say little about your business, such as likes, follower counts or impressions on their own. They can still be useful early signals, so I include them when they explain something and keep the focus on enquiries, sales and other results you can act on.

Social Media Marketing

More from Social Media Marketing

Strategy for B2B and B2CA strategy, tone and platform mix built around your actual customer, for B2B and B2C brands.

Paid Social, Search & ProgrammaticTargeted campaigns across paid social, paid search and programmatic media, adjusted on what the numbers show.

Organic Content & CommunityContent that fits how each platform is used, plus the day-to-day replies that keep a following engaged.

Cross-Platform PlanningCampaigns planned around the formats each platform rewards, from LinkedIn to Pinterest.

Content Calendars & CreativeA planned calendar and the creative to fill it, so your posting stays consistent.

All of Social Media Marketing

Want reports that tell you what to do next?

Tell me which platforms you're running and what your reporting looks like at the moment, and I'll come back with an honest recommendation and a clear quote.

Start a project