How often should we post?

As often as you can keep up with good content. Posting regularly matters more than posting a lot, and the right amount varies by platform. I'll suggest a rhythm once I know your platforms and how much material you have.

Can you reply to customers in our voice?

Yes. We'd agree a tone of voice and some example replies at the start. Anything you'd rather handle yourself, such as complaints or refunds, comes straight to you.

Do you need us to supply photos and videos?

Photos and video from your business usually work best, because people like seeing the real thing. I can tell you what to capture and edit it for each platform, and I can design the graphics.

How much does organic social media management cost?

It depends on what's involved, such as the number of platforms, how many posts you need and how much replying there is to do. We agree a clear scope and price before work begins. Advertising budgets are separate, if you also want to put money behind your posts.

Social Media Marketing

Organic Social Media Content and Community Management

I create content that fits how each platform is actually used, from short videos to carousels and written posts. I look after the day-to-day replies, comments and messages too, so people who get in touch hear back and your following stays engaged.

Start a content project

Posts and replies

Example post

EExample Bakery2 hours ago

Sourdough, out of the oven at 7am

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SamDo you deliver?

Example BakeryWe do, Sam. Message us your postcode and we'll check your area.

PriyaThis looks incredible.

Example BakeryThank you, Priya. Come in early on Saturday, it goes fast.

JordanMy order arrived late on Saturday.

Example BakerySorry about that, Jordan. We've sent you a message so we can put it right.

AlexCould you bake for 30 people?

Example BakeryWe'd love to, Alex. Message us the date and we'll talk it through.

What you can expect from organic content and community management

Posts made for each platform

Short videos for TikTok and Reels, carousels for Instagram and LinkedIn, and written posts where the words do the work.

Content about your business

Posts built from your work, your team and the questions customers ask you, so they sound like you.

Replies to comments and messages

Comments and direct messages answered in your tone, following guidelines we've agreed, with anything sensitive passed straight to you.

Agreed rules for tricky moments

A simple guide on handling complaints, spam and awkward questions, so nobody has to guess when one arrives.

Your approval before posts go out

You see posts before they're published, and you can approve them in batches to save time.

More of what people respond to

I look at saves, shares, comments and reach to see which posts did best, then use that to plan the next ones.

How organic content and community management works

Step 1
Voice and themes
We agree how your brand should sound, which topics to cover and how replies should be handled, including what comes straight to you.
Step 2
Plan and create
I plan the posts for the period ahead, then write them, design the graphics and edit the video, using your own photos and footage where we can.
Step 3
Publish and reply
Posts go out once you've approved them. I keep an eye on comments and messages and answer them in your tone.
Step 4
Review and adjust
I look at what people responded to and what they asked about, then use that to shape the next round of content.

Common questions

Replying to comments and direct messages, removing spam and passing sales enquiries or complaints to the right person. It can also mean joining relevant conversations from your accounts, where that suits the platform.

Social Media Marketing

More from Social Media Marketing

Strategy for B2B and B2CA strategy, tone and platform mix built around your actual customer, for B2B and B2C brands.

Paid Social, Search & ProgrammaticTargeted campaigns across paid social, paid search and programmatic media, adjusted on what the numbers show.

Cross-Platform PlanningCampaigns planned around the formats each platform rewards, from LinkedIn to Pinterest.

Content Calendars & CreativeA planned calendar and the creative to fill it, so your posting stays consistent.

Data-Informed ReportingPlain-English reports on what worked, with budget and effort shifted towards it.

All of Social Media Marketing

Need someone to look after your social channels?

Tell me which platforms you're on, how often you post at the moment and where you'd like help, and I'll come back with an honest recommendation and a clear quote.

Start a project