A recommendation on channels
Paid search reaches people already looking for what you sell, paid social reaches people who fit your audience, and programmatic extends that across websites, apps and video. I'll tell you which are worth your budget.
Social Media Marketing
Paid Social, Search and Programmatic Advertising
I plan targeted campaigns across paid social, paid search and programmatic media, using data to decide who to reach and where. Once they're live, I adjust them on what the numbers show, so your budget keeps moving towards what brings in customers.
Three paid channels
Example ads
EExample KitchensSponsored
A kitchen planned around how you cook
Book a design visitLearn more
Who it targetsHomeowners in your area who have shown an interest in home improvement.
kitchen fitters near me
Sponsored
www.example.com/kitchens
Kitchen Fitters Near You | Example Kitchens
Fitted kitchens designed around your home. Book a design visit today.
Our kitchensBook a visit
Who it targetsPeople searching for a kitchen fitter right now, in the areas you cover.
news.example.com
Ad
A kitchen planned around you
Learn moreWho it targetsPeople who fit your audience, or have already visited your website, as they browse other sites and apps.
What you can expect from paid advertising
Targeting you can see
A plain list of who each campaign is aimed at, such as search terms, job titles, locations or past website visitors, so you know where the money is going.
Ads made for each channel
Copy and creative in the sizes and formats each channel needs, with several versions to test against each other.
Tracking set up first
Conversion tracking on the actions that count, such as enquiries, calls or sales, checked before any money is spent.
Changes based on the numbers
I review results while the campaign runs, pause what isn't working and move budget to what is. You'll hear what changed and why.
Spend you can follow
A clear view of what's been spent, on which campaigns and what it brought in.
How a paid campaign works
Step 1
Goal, audience and budget
We agree what the campaign has to achieve, who it's for and what you want to spend. I look at any past campaign data and at the website pages the ads will send people to.
Step 2
Media plan
I set out which channels to use, who each one targets, how the budget splits and what will count as success. You see all of this before anything goes live.
Step 3
Build and launch
I set up the tracking, write the ads, prepare the creative and build the campaigns. You approve the ads, then they go live.
Step 4
Optimise and report
I watch the results, test new ads and audiences and move budget towards what's working. You get a plain-English report on what happened and what I'm changing.
Common questions
Display, video and audio advertising bought automatically across websites, apps and streaming services. Software bids for each ad space as it becomes available, which lets a campaign reach a chosen audience across many sites and limit how often each person sees the ad.
Ready to plan a paid campaign?
Tell me what you're selling, who you want to reach and the budget you have in mind, and I'll come back with an honest recommendation and a clear quote.
Start a project