A message people get quickly
One clear headline and a strong image, because most flyers get a quick glance before anyone decides to read on.
Graphic Design
Flyer and Leaflet Design
Bold, single-page pieces built to get noticed and get read. From A5 flyers to folded A4 leaflets, I design each one around a clear message, so people know what you're offering and what to do next.
Flyers and leaflets
Example
12 and 13 June
Open garden weekend
Plants and coffee
example.com
148 x 210 mm
A single flat sheet, printed on one side or both. It suits one message and is easy to hand out.
What you can expect from flyer and leaflet design
A clear reading order
Headline, details, then the next step, so the reader knows where to look and what you'd like them to do.
The right size and fold
A5, A4 or folded to DL, chosen around how much you need to say and whether it's going through doors, into envelopes or onto a counter.
Folds planned properly
Each panel is set to the right width, with the inner flap slightly narrower so it tucks in. The content is placed to read in the order the leaflet opens.
Your brand, used consistently
Your logo, fonts and colours used the same way as on your website and other materials, so people recognise you.
Print-ready artwork
A PDF with 3mm bleed, crop marks and CMYK colour, or set up to whatever your printer asks for.
Example designs
What a flyer could look like for your business
Example designs for three kinds of business. Pick one to see what each design is doing and why.
Example design
Double-sided A5 flyer
For an electrical contractor.
How a flyer or leaflet project works
Step 1
Brief and wording
We agree who it's for, what you want them to do and how you'll hand it out. You send the words and images you have, and I'll flag anything missing or too long for the format.
Step 2
Format and direction
I suggest a size and fold, then design the front so you can see the direction. For a folded leaflet, I also plan which content goes on which panel.
Step 3
Full design and revisions
I design both sides and make the rounds of changes we agreed at the start, until it's right.
Step 4
Files for print and screen
You get print-ready artwork set up the way your printer asks for it, plus a lighter version for your website, email and social media.
Common questions
It depends on the size, whether it's folded and how much content there is. I'll give you a clear quote before any work begins.
Got a flyer or leaflet to design?
Tell me what it's promoting, how you plan to hand it out and when you need it, and I'll come back with an honest recommendation and a clear quote.
Start a project