What files will I receive?

Vector files such as AI, EPS, SVG and PDF for print and signage, plus PNG files with transparent backgrounds for everyday use. You'll have colour, one-colour and reversed versions of each.

What's the difference between a logo and branding?

The logo is the mark itself. Branding is the wider set of choices around it, such as your colours, your fonts and the look of your materials, which together make your business recognisable.

Can you update my existing logo?

Yes. If people already know your logo, it can make sense to keep what works, redraw it cleanly and add the versions you're missing. I'll tell you honestly if I think a new logo would serve you better.

Can you check whether a name or logo is already taken?

I look at competitors in your field while I design, but I can't confirm that a name or logo is legally clear. If that matters to you, search the UK trade mark register on GOV.UK or speak to a trade mark attorney before we finalise it.

Graphic Design

Logo Design and Branding

A mark and identity that is yours alone. I have 15+ years' experience designing logos and branding, and I build each one to work as well on a business card as it does on a shop sign.

Start a logo project See example designs

Building a logo

Example

Plants
and coffee

@yourbusiness

Every curve and angle starts on a grid, which keeps the mark consistent at any size.

What you can expect from logo and branding design

An idea based on your business

I start with what you do, who you serve and who you compete with, so the thinking behind the logo is specific to you.

A mark drawn on a grid

The logo is built as vector artwork on a grid, which keeps the curves and spacing consistent and the edges sharp at any size.

Every version you'll need

Full colour, one colour and reversed, in the layouts you'll use most, including a simple icon for small spaces such as a profile picture.

Colours and fonts to go with it

A palette with the exact values for print and screen, plus fonts for headings and text, written up in a short brand guide.

Tested at real sizes

I check the logo on things like a business card, a social profile and a sign before you sign it off.

Files for print and screen

Vector files for print and signage, plus SVG and PNG files for your website and social media, in clearly named folders.

Example designs

What a logo could look like for your business

Example designs for three kinds of business. Pick one to see what each design is doing and why.

Example design

Logo and brand sheet

For an electrical contractor.

How a logo and branding project works

Step 1
Brief and research
We talk through your business, your customers and the logos you like or dislike. I look at your competitors, so yours can stand apart from them.
Step 2
First concepts
I sketch ideas, develop the strongest on a grid and show them to you in one colour first, so you can judge the shape before colour comes into it.
Step 3
Refine and build
You pick a direction and I refine it through the rounds of changes we agreed at the start, then add the colours, fonts and other versions.
Step 4
Files and guide
You get the final logo files for print and screen, plus a short guide to your colours, your fonts and how to use the logo.